March 2015


The automotive digital marketing world just got better as Christine Robertson from Checkered Flag Auto Group fame brings her proven set of skills, philosophies, and domination strategies to Dealer Authority clients as our new Director of Dealer Strategy. She has been on the A-List of dealership leaders for several years now, building one of the[…]

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As we’ve discussed many times, content is considered to be “king” in automotive digital marketing. This is true, but with a catch. Just as the King of England in centuries past was more powerful than the King of Zamunda, so too can content have different degrees of power over your marketing. The key is knowing[…]

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The car business is in a constant state of change. This is due to four factors: technology, consumer expectations, economy, and dealership/OEM priorities. One thing that doesn’t change is the need for dealers to market their inventory with solid strategies. Let’s take a look at the factors that influence how inventory is marketed, then we’ll[…]

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