January 2015


There are reason that so few vendors are utilizing “dark posts” in the social media strategy they sell to car dealers. It’s hard to scale, harder to make a profit from, and hardest to sell in a world where so many focus on the public side of social. In fact, the only redeeming quality of[…]

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Search engine optimization has improved dramatically in the car business over the last couple of years. More dealers are paying attention to it. More vendors are improving their automotive SEO services. Things are great… or are they? I remember in the early days of SEO. I had just left the retail side of the industry[…]

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