September 2014


Let’s take out of the equation that I’m an extremely competitive person. This is the car business. If you’ve been successful in it, chances are you’re just as competitive as I am. This isn’t about packing a room. It’s about sharing the most important information I’ve ever had to share at a conference. Las Vegas.[…]

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If there’s one thing about automotive SEO vendors that really chaps my khakis, it’s when they spread the disinformation that inbound links are bad. They’re not. In fact, they can be very, very good for rankings. It’s important to know the difference between good links and bad links. Here’s the backstory: the Google Penguin update[…]

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It’s a good thing we have communication technology. If I had to do all of my social media presentations face-to-face with dealers, I would get tossed in the looney bin or slapped across the face for using crazy talk. The phrase that catches dealers the most: “We recommend your social media advertising budget should be[…]

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This is JD going rogue. Completely unauthorized. My team will probably be upset. It had to be said, though. It’s that important. In two decades in the automotive industry, I can only remember two times when I’ve been this frustrated. The first was around 2003 when I paid out of my own salary to get[…]

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Have you given up on the floodgates that social media was supposed to open for your dealership? Maybe social media isn’t all it was cracked up to be. Or maybe, just maybe, you haven’t been shown the real ROI of automotive social media. There is a clear and demonstrable return on investment possible through social[…]

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