January 2014


At Dealer Authority, we’re always looking for the best partners in arenas that we do not master. Areas such as PPC, websites, analytics, and reputation management were high on our list for us to explore at the NADA Convention in New Orleans. We are pleased to announce that we found our partner in reputation management[…]

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There’s a big misconception in the social media world about replies and comments. Many businesses, vendors, and even gurus are focused on their posts first and foremost. Replies to comments are really nothing more than a checkbox-item – “Yep, we reply. Done.” This is a mistake. The difference between social media and all other forms[…]

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The ebb and flow of buzzing topics in automotive digital marketing shows that discussions about vehicle details pages go in cycles. Sometimes, they’re the top focus. Many get bored of hearing about how important they are so they disappear from the discussion for a little while. As dealers continue to consider new marketing techniques and[…]

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